Monday, March 8, 2010

Macy's launches BRAND NEW Fashion Director Challenge--Daily $500 giveaway!!

My colorful friends:

Boy, do I have great news today! Macy's has officially launched their new Fashion Director Challenge website today. This means that you can tap into your creative minds, put together an innovative outfit online, have people vote for you, and you could win.........

a Macy's $500 gift card

















How does it work?

1) Log onto www.macys.com/fashiondirector

2) Read the style question of the day

3) Answer by selecting your own wardrobe solution from the many choices given. It's simple: cut and paste!

4) Submit your outfit and be SURE to share with friends & family.

5) The person with the most votes at the end of each day wins the $500 Macy's gift card.

In a conversation I had a few weeks ago with Milinda Martin, Macy's VP of Media Relations & Cause Marketing, she explained that the retailer wants people to tap into their playful, more creative side and have "fun with fashion."

It's all about playing with different options to create solutions that are both fashion savvy and representative of who you are.

The site is packed with plenty of options for outfit choices....so go and have fun, ladies!

Live in color,
Lauren