Consider what it does to your skin and teeth color--Trying red lipstick on before purchasing is imperative! Unfortunately store lighting is poor, so it is advisable to walk outside with a mirror and test the color in natural sunlight. Your best red lipstick will not overpower you, it will visually whiten your teeth, and it will brighten your face. If your coloring is very warm, stay away from pink or blue-ish reds, which make skin look pale, and always go with reds that have an orange hue. If you are cool, then the blue and pink reds work best. Avoid orange reds or rusts as they will yellow the teeth and create a sallow look to the skin. If you are neutral, then you really should call me for a color consult :) to determine your perfect red.
Determine the intensity of your red lipstick--If you have a very bold fashion personality and like to stand out in a crowd, then a heavily pigmented, matte color will work best for you. If you prefer a more natural look, then you can go with a rich lip gloss that has a hint of boldness to it. Your best red lipstick is one that you feel comfortable in.
Consider what is age appropriate--For the woman in her 20s or 30s, matte lipstick is fine. After that, I highly recommend smoother, moisturizing lipsticks. Another trick for women in their 40s and beyond is to apply a very matte lipstick, blot the lips, then apply some clear gloss or even Vaseline to soften the look.
Think about the occasion--For evening and holiday parties, bolder reds are fine. It is better to tone the red down for daytime with glosses. The best red lipstick suits the occasion.
Please email me with any feedback or questions. I'd love to point you in the right direction.
Live in color!